The analysis of market of medical services and forecast

Medical School Pathology, Chapter 1a

Analysis and the basic method that forecasting is market research, its purpose is to hold the ingredient such as the capacity of prospective market, product, price, help a policymaker choose first-rate to run strategy thereby. The market research of medical services should have first when undertaking medical services so, whether to accord with the patient‘s demand in order to analyse.

One, the analysis of market of medical services

The content that market analysis involves is very extensive. In analysis of market of medical services, also we should try to study the most valuably before force, main demand is analysed. The demand that the market serves to medical services, it is hospital management person be in decision-making in the first-hand data that must master. Be like: Why is market need planted service? How much is demand? The project of demand, norms, class, price how? These information pass motive of actual demand, consumption, potential demand centrally 3 respects expression comes out.

(one) actual demand

The factor that affects real service demand has:

1. The population of district population amount inside service radius measures hospital of Zhejiang civilian battalion to grab provincial hospital qualified personnel much, criterion market scale is large, consumptive demand is big also.

2. Population forms rate of the sexual distinction that points to district population, age, profession, literacy to wait make a state, the demand existence difference that the population structure of different situation serves to medical services, for instance, the rate of two weeks of sicken of old people and someone else of outclass of two weeks of rate seeing a doctor group, accordingly, old age changes rate demand of high service of area medical services is bigger.

3. Level of area masses income and consumptive structure even district traffic condition also can affect medical services to serve need.

(2) consume motive

Today, spending of medical services was broken through already " demand medical service unhealthily " idea. Our country society from dress warmly and ear one‘s fill model enter well-off model, social consumption structure also is smooth leveling no longer is onefold model pattern. This kind of change is mirrorred on motive of medical services consumption, show the characteristic of mutiple level, diversification. In recent years, medical services seeks advice from what the development of course of study, health care tastes the market to warm up again and again, the emerge as the times require that wants a service especially, wait a moment so, all without exception proves medical services consumes the change of motive.

(3) potential demand

Research market is potential demand is to raise potential demand to turn into of actual demand possibility, and the rate that this kind of possibility achieves and time limit. In recent years, the year after year of standard of living of our country people rises, consumptive structure of the society is occurrent change. This one change can involve medical services to serve a field for certain, sadly service of popular hairdressing, plastics, rehabilitation is a clear proof. Can believe, domestic health care, health seeks advice from the potential demand that waits for a respect to still will grow ceaselessly. Accordingly, have very positive development value to the research of potential demand.

In market analysis, very the concept that is necessary to introduce market fractionize. This concept learns in market sale in be accepted extensively and apply. So-called market fractionize, buy habit and the difference that buy deed according to the client namely, consume those who have diverse demand the group, differentiate a certain number of small market. In market of medical services, regard the basic link that chooses target market as market fractionize, its action is very beneficial. Above all, market fractionize conduces to discovery market opportunity. Pass market fractionize, can analyse the preference of consumer of each fractionize market, analyse all sorts of Medical Protection to serve a project to satisfy the degree of consumer preference. Market demand had be notted satisfy or always satisfy the market with low rate, make the target market of the hospital likely. If we serve rehabilitation medical services,market fractionize recovers for the rehabilitation inside the courtyard, family, discover domestic rehabilitation market has not get satisfaction then, ought to extend to territory of this one market. Next, market fractionize is helpful for research and the characteristic that master all sorts of markets, adopt those who have specific aim to run strategy thereby occupational a certain specific market. Still have, market fractionize can help a hospital define target market. Medical services of the phase before we should be changed stage by stage serves phenomenon of a few unfavorable in market competition. For example, big, small hospital closes treat a disease sort is the same as, basic level hospital develops project of the cure of large hospital, examination eagerly. The expert professor of 3 class hospital busies however common disease plants make a diagnosis and give services of next basic level hospital. Various and of all kinds hospital should basis advocate external condition, decide oneself choose to develop the service market of which one administrative levels, so that center manpower, financial capacity, material resources, technology to most advantageous market. Set out from the idea of fractionize market the pattern that will see medical services, urban hospital should form a patient reasonable billabong, the benign mechanism with medical services complementary characteristic. Contrary, rush into mass action, rush up in a crowd is not market of service of socialistic medical services is due phenomenon.