Medical services the essence that is sale of medical services of civilian battalion hospital

Medical Careers : How to Become a Doctor

Medical services the essence that is sale of medical services of civilian battalion hospital. It includes exterior sale, in-house sale and interactive sale.

One, exterior sale, it is to point to general external sale, use all sorts of sale gimmick to make the client understands a hospital more the character of departmental door, create good hospital figure and public concern. Communicate goodly what my courtyard is undertaking with each media for example, begin and attended social commonweal to already gained good reputation the activity, but the educational tax that organizes patient to attend concerned fitness knowledge, the section office that begin is very few, social effect was not reflected truly. Additional, ask about the content of a few diagnosis and services of the hospital when other, some are brand projects even, a certain quantity of employee can be told do not know or not be clear about, its reason basically has 3, one of: Employee oneself does not care the circumstance of the hospital; Secondly: The opportunity that the hospital offers the introduction is insufficient still; Thirdly: Sectional chief did not introduce new project to complete courtyard. Complete courtyard employee is a powerful propagandist team, cannot ignore its effect.

2, in-house sale, emphasize must building colleague consensus, pass through sound system, effective method, make everybody serves sincerely for the client. In-house sale wants first at exterior sale, the hospital must make on constituent leader common group joins in-house staff, encourage employee actively to make suggestions, take the drive of employee seriously, give praise publicly, spirit and corporeal appearance are united in wedlock, raise employee to spend He Zhongcheng to the satisfaction of the hospital, make the enthusiasm of employee is developed adequately thereby, change attitude of attending to guests, had made exterior sale jointly.

3, interactive sale, the medical services of requirement forefront serves personnel to stand on the client‘s footing, high grade medical services the service provides a client. Have the aid of is interactive sale, the client can produce good opinion to the hospital with the the directest, rapiddest rate. Interactive sale is a kind of art, it wants the effort of crew not only, need wisdom to reach more. Make bad and interactive sale, exterior sale has been done very hard also. For example: A lab removes by armour building recently second building, although the lab is written before remove already,report concerned function branch, be in related outpatient service by door of the hall of building of section office, original armour, elevator all stick have remove announcement, remove to already had 2 weeks, but patient is complained cannot find a lab, because ask entrance guard, reply " not clear " , ask to also say " do not know " , patient goes around in circles in hospital inside and outside, did not find, be not satisfactory, can do to the courtyard only appeal, this thing reflected the flaw on management, should change this kind of condition truly by who, do not let a client produce unsatisfactory. Had turned over a head to look again, hospital ward is repaired remove to exist all the time, after all relevant section should abide what system, have what kind of duty standard, flow, now is to eight saints go across the sea, each shows special prowess, bring about the dissatisfaction of patient easily so, affect the reputation of the hospital.

As the development of richer and richer medical services market, competition also becomes all the more is intense, service sale will make the important instrument that the hospital competes.