Allergy 3D Medical Animation
Since our country joins WTO to organize, medical servicesd the market to get further development, not only medical services group of abroad is entering China ceaselessly, the amount of hospital of domestic civilian battalion also grows day and day. According to not complete count, obtain Ministry of Public Health to approve the foreign capital medical establishment that opens in home to had exceeded 16, and civilian battalion hospital of home only Zhejiang province exceeds 40. A medical services that covers different market demand serves the market to be being formed, the market competition unavoidable of medical establishment. As competitive aggravate, medical establishment is enhancing market sale action stage by stage. However, be in our country as a kind new occurrence sale action, the controller of numerous medical establishment still has many ambiguous place to this understanding, put in many errors.
Hospital sale is a systematic project
Everybody is in when speaking of market sale, the concept that mirrors instead often is how to advertise, perhaps give a what drop and so on, the sale action that serves the market to medical services often also flows at this kind to know, oversight the integral sex that market sale works and complexity. Market sale is one has a product in the light of client demand (service) the process of the design, need undertakes demand is investigated (judgement) , product (service) design, current channel is affirmatory, make the price, figure a series of complex jobs such as design, conduct propaganda. And when having integral strategy sale, more complex, operation executive beard is more careful.
Because medical services is one kind is offerred " healthy " this kind " product " service, have its relatively special place. When undertaking market sale is designed, need basic market sale knowledge not only, still need to have substantial medical services knowledge, epidemiology knowledge and sanitation government knowledge; Want to be able to be designed and realize medical services to serve demand investigation not only, undertake demand is judged, the flow that still needs to be able to participate in medical services to serve is transformed in waiting for a problem, go. The drive that combines innovation of system of sanitation of national medical services and policy demand provide healthy service, it is one stands in medical services of strategic height look upon to serve the problem of the market. Accordingly, the market sale that medical services is to leave a country today not just, will make an ad tomorrow so simple. Beijing colleague hospital the complexity that to social invite applications for a job 12 MBA realized to medical services market sale namely, the hope comes through invite applications for a job MBA undertakes systems analysis to oneself, have a case of strategic sale design.
Root establish manages at medical establishment interior
The success of any market sale activities is root establish manages in-housely at its greatly, the sale action of market of medical services is not exceptional also. A medical establishment should execute activity of some market sale, in the process that final action will fulfil medical services to serve, this involves the interior government of medical establishment necessarily. Behavior of medical servicess as a kind, this kind of dependence is more outstanding. Simple and the following countryside undertakes " examine of weekday make one‘s rounds " for exemple. We sell this kind of camp the purpose set of behavior to be for the moment: Enlarge the influence of medical establishment, gain good social reputation. Want to achieve this one purpose to need medical establishment to have good interior government mechanism. Above all, medical establishment interior must have corresponding personnel, article to organize arrangement system, the interior such as arrangement of relevant journey, activity runs ability. The sale action such as analysis of result of the activity in the conduct propaganda before here the ability on the foundation talks how to have a thing likely, thing, after the event. Interior of a lack manages the medical establishment of ability, even if is sale plans to be done very faultlessly, often also flow easily at forming when execute, enlarge sale cost to the loss outweights the gain.
The primary purpose that medical services is dispel disease, come true " healthy " . Accordingly, no matter sale activity is done how wonderfully, to serving a target (patient) , whether to help its come true " healthy " just be the most essential. This relies on what medical services the level of medical services technology of the person that offer to rise (detect as medical services equipment is again advanced, like also cannot representing remedial level) . And the level of medical services technology that how raises the person that medical services is offerred, a series of talent management system that are interior of need medical establishment will promote and be fostered. A word that apply mechanically traditional Chinese medical science knows to the disease says: "Have all inside, of ability form at outside. " manage without solid interior, the market sale activity that medical services spends frame, empty shell namely child.
Want to pay attention to in-house sale
Medical services the implementation process that serves as a kind, the person that service of need medical services is offerred and patient are contacted face-to-face will come true, have the characteristic of stronger individual service. The whole medical establishment that its are in often was represented when the person that service of a medical services is offerred faces a patient. Accordingly, heart of voluntarily terrestrial heat serves the person that how to let the service of each medical services inside medical establishment offer at the patient, with respect to the in-house sale that must have medical establishment. In-house sale asks to lead a layer to regard orgnaization interior member as namely the client is same look upon, have sale, promote in-house member actively to work through all sorts of sale activities namely (offer service) external. To the leader of medical establishment, this still is the concept that a need establishs at present. In-house and incentive mechanism (if pick a person regularly,take firewood take a refresher course to large hospital) a content that also can be being regarded is in-house sale.
Must undertake cost accounting
Activity of sale of market of medical services needs funds for certain, because this must undertake the cost accounting of the project. Examine of make one‘s rounds of the following still countryside is exemple. The media conduct propaganda of beforehand needs fee, the pay of in-house personnel needs a consideration, the travelling expenses that make a round trip needs a consideration, the activity uses up need to bend cost, media invites need charge to wait a moment. Finally, eliminate totle drilling cost of this second activity the total service number with this second activity, can get every service cost namely X yuan ／ serves a person. However, can calculate the impact with be in certain inside period, this area will increase value and corresponding income of number seeing a doctor compared to the same period, computation gives every to increase income to be worth namely X yuan ／ adds a person, also can reach the economic benefits of this activity. Also can estimate an activity generally to offer cycle from this, also can measure this activity to whether be social benefit at the same time " pay fee " .
Medical services the sale of the market to be returned in our country is a very new field, the management of administrator union sanitation that needs medical establishment, hospital management and knowledge of market sale management are explored ceaselessly in practice, summary gives the sale that suits our country medical services to serve system to carry out an activity, walk out of a medical services that has Chinese distinguishing feature to serve the region of the market.
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