After Chinese cure changes, service of senile rehabilitation medical services develops a tendency (5)

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After Chinese cure changes, service of senile rehabilitation medical services develops a tendency (5)

(Chinese rehabilitation medicine develops advanced forum - 08-12 3 inferior the speech stalks of grain)

Changsha thing is contemporary Mu Qiao of Liu of limited company of hospital government service

4.4, the innovation that serves mode about senile rehabilitation

4.4.1, the characteristic that the hospital serves:

Public sex, opposite at other public profession, what the hospital pays close attention to is person itself, the person‘s life is prep above all, its public rate is so higher.

Care sex, heal the wounded and rescue the dying, cure the sickness to save the patient, it is the bounden duty of the hospital, the hospital should have altruism mind, managing while, pay attention to social benefit. But, without good economic benefits, have good social beneficial result impossibly.

Endophilicity, Cong Mou is planted say on degree, the patient reachs a hospital is to seek a help, the affinity of the hospital is very important to the patient, transform in medical mode especially today, the service that human nature changes is the main demand to the hospital.

But sexual sex, the hospital is in in public mood but the condition of a premise that sexual degree decides to whether the patient goes to a hospital to see a doctor. So, the hospital wants to have great progress, the figure of sincere letter is very important, want to have trustful feeling to the patient.

Service, the service industry that the hospital belongs to tall contact to spend, have all characteristics of service industry, the service is the product of the hospital.

4.4.2, the distinction of hospital service product and product:

Serve product described as: "One acts, perform, an effort " ; Commodity is " an article, a kind of appliance, same thing "

The client in producing a course is participated in. Carrying out a servive routine is establishment, mental to objective with physical labor this 3 person of some kind of combination yield to undertake assemble and be deliveringed as a result.

The person serves as the one part of the product. Service cent is contacted for height and low spend a contact. The hospital belongs to high contact, client

Produce a contact with medical personnel not only, produce a contact with other patient even.

Quality controls a problem, commodity is in before reaching a customer, can undertake checking according to quality standard, but, the service was dropped by consumption in producing a course.

Client evaluation is more difficult. For example surgical operation, although be after art,undertake very hard also evaluating.

The service does not have goods in stock. Because the service is the action or performance, cannot be saved so. Of course, if the field of the hospital is fixed, but mere delegate productivity, is not product itself.

The importance of time factor. The latency time that the patient sees a doctor in the hospital also is finite. And, time also is a kind of cost.

4.4.2, if we regard an industry as to come industry of medical services health,look, service of senile rehabilitation medical services is one of this industry important part. Actually, provide for the aged and senile rehabilitation are in confluence is together go up somehow. In the service function of hospital of our civil administration, very much more rehabilitation and provide for the aged serve at the same time. After cure changes, other capital enter senile rehabilitation medical services to serve the market necessarily, market competition will be more and more intense. So, we should break original thinking pattern, turn the new idea of the service with modern medicine mode and human nature, in analyse our located market, I should use what kind of service to win a customer.

Medical services of the rehabilitation that occupy the home serves: The hospital leaves in cured process to those, the opposite illness that returns community and family compares slight senile rehabilitation patient, accept the rehabilitation service that coachs by community hospital or wholesome service center and training of relevant activity ability.

Medical services of rehabilitation of rehabilitation specialized subject serves: Have the senile rehabilitation patient of disease risk again at the same time in rehabilitation process, the rehabilitation specialized subject of the hospital that needs stronger integrated capability undertakes cure and rehabilitation, these senile rehabilitation patients often get a severe disease, and the illness does not have stability.

Medical services of rehabilitation hospital rehabilitation serves: The senile rehabilitation patient that treats those illnesses to be stabilized quite, the rehabilitation of outline major serves, in the meantime, also offer patronize a service.

Medical services of house home, provide for the aged, professional rehabilitation serves: The building facilities of the hospital produces the change of essential sex, be together confluence of house home, provide for the aged, professional rehabilitation, do not change idea of traditional provide for the aged, the old person has his house, pass a part too, the family member still can be accompanied, but, have professional rehabilitation medical services and service of other medical services.

2008-11-19